TowmanGet Towman
BRAND & PRESS KIT

The Towman
brand kit.

Logos, colors, type, and art for writing about Towman
or putting it in front of people. Grab what you need.

THE LOGO

The Towman logo works on white, on sky blue, and on navy. Use the PNG anywhere. Use the SVG when you need to scale it or change its colors.

Towman logo on white
Towman logo on sky blue
Towman logo on navy
Download PNG Transparent · 1200 × 530
Download SVG Vector · every color is editable
  • Give it room. Keep space around it at least as tall as the hook.
  • Keep it readable. Show it at least 120px wide on screens.
  • Don’t stretch, skew, or rotate it. The tilt is already built in.
  • Don’t add effects. No extra outlines, glows, or colors outside the palette.

/* Every color in the SVG is a CSS variable. Inline it and override: */
svg { --logo-man-face: #2E7CF6; --logo-man-face-light: #6FA8FF; }

COLOR

Bright sky. Safety yellow.

These are the same colors the game uses, so the site, the store listing, and the app all feel like one place.

Towman Blue
#2E7CF6

Navigation, selected states, links

Navy
#17305E

Frames, footers, headings

Safety Yellow
#FFC61A

Main actions, upgrades, progress

Towman Red
#E63B2E

Tow trucks, job markers, urgent calls

Go Green
#27B45A

Accept, earned cash, success

Amber
#FF9A1F

Caution, waiting, traffic

Purple
#8B5CF6

Rare trucks and special rewards, sparingly

Sky
#8ED6FF

Website sky and open backgrounds

Soft Blue
#DCEBFF

Secondary surfaces, info chips

Warm White
#FFF7EA

App background

Card
#FFFDF8

Cards and panels

Ink
#1B2640

Main text

TYPE

Friendly, loud, and easy to read.

Three free typefaces from the Towman design file. In the game itself, headers use Apple’s SF Pro.

Nunito, BlackHeadlines

Small truck. Big city.

Barlow Condensed, BlackButtons, labels, and navigation

Go to job · Upgrade · $980

Inter TightBody text

Answer the call. Send the right rig. Build a company you’re proud of, one good tow at a time.

Get TowmanGo to garageLater
VOICE

Playful, never childish.

  • Friendly. “Nice work! Keep it up!”
  • Encouraging. Every call is a small step toward something bigger.
  • Down-to-earth. Real jobs, real people, a city that counts on you.
  • Operational. Say what to do next and why it pays.
  • Never cynical, pushy, or babyish.
  • From one truck to the biggest towing company in town.Primary line: hero, App Store headline
  • Small truck. Big city.Short promos and social hooks
  • One truck can turn into a lot.Growth line: closing calls to action
  • Build your fleet. Run the city.App Store subtitle, trailers
  • Drive. Tow. Upgrade. Grow.Feature cards and social posts
  • Clean streets. Happy citizens. A bigger tomorrow.Banners and sign-offs
ART & SCREENS

Show the city.

Illustrations for headers and stories, plus real in-game screens. Please don’t crop the screens so tightly that the game’s interface is lost.

Key art
Key artIllustration · 1536 × 1024 PNGDownload
The fleet
The fleetIllustration · 1536 × 1024 PNGDownload
App icon
App iconThe icon on the App Store · 1024 × 1024 PNG, rounded cornersDownload
Tow truck
Tow truckIllustration · 1254 × 1061 PNG, transparentDownload
The town
The townIllustration · 1254 × 1254 PNGDownload
Screen: city map
Screen: city mapIn-game · 1206 × 2622 PNGDownload
Screen: job card
Screen: job cardIn-game · 1206 × 2622 PNGDownload
Screen: garage
Screen: garageIn-game · 1668 × 2420 PNGDownload
FOR PRESS

Towman in a paragraph.

Towman is a feel-good towing company tycoon for iPhone and iPad from THICKRIM LLC. Players answer calls around a lively miniature city, send the right truck to each job, and grow one little tow truck into the biggest towing company in town, with no energy meters and no forced ads.

Game
Towman
Studio
THICKRIM LLC
Platforms
iPhone and iPad
Requires
iOS 18 / iPadOS 18 or later
Genre
Towing company tycoon
Available on
The App Store

Writing about Towman or want to feature it? Email [email protected].